At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game. The brand seeks achievers, leaders and visionaries. Its culture thrives by embracing diversity and rewarding imagination. The company looks for people who can grow, think, dream and create. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. does more than outfit the world’s best athletes. Instead, they clearly define their mission and how the role relates to it: It could be boring, as Nike could say it is simply looking to remain “the worldwide leader in sports apparel” and describe how the position relates to the goal of growing its business. So, in your job description, explain what your company’s bigger purpose is and how the job fits into that.Ĭheck out this job description for a business planner at the Nike Retail Corporate team. Prospects, particularly millennials, are attracted to companies and positions that have a bigger purpose, aside from being “an industry leader” or just making as much money as possible. Inspire prospects by clearly starting the purpose of your company and why the job matters.
What are some techniques you can use to make your job descriptions more compelling? There’s certainly room for experimentation, but four good ones are: 1. If you approach your job description that way, you will make a real impression with prospects and get them legitimately excited to apply. Instead, you should build a job posting that shows off what kind of company you really are and who you are truly looking for in the position. So, what you absolutely, positively shouldn’t do is replicate the boring old job postings we’ve all seen 10,000 times. But, the job posting is generally your first impression to the world, particularly if you’re a lesser-known company. The first time a prospective job candidate hears about your company it will most likely be through one of your job postings, LinkedIn data shows.įrom there, if they are interested, they’ll research your company before actually applying.
0 kommentar(er)
